Words that reflect who you are + how you want to show up in your business
Hey, Im Becca,
I’ve been getting paid to write for the internet’s consumption since 2016
I have a degree in journalism + PR, nearly 1,000 bylines floating around on the internet, experience in indie book publishing, and a 2.5-year run as a marketing manager. Since then, I’ve written copy for hundreds of small businesses + personal brands.
But what I’ve realized lately is that my “it factor” isn’t in how “good” of a writer I am – it’s my intuition (especially in the age of AI). It’s how well I can read between the lines of what you’re saying, what you almost didn’t tell me because you “weren’t sure it mattered,” and what you rambled on about in your questionnaire to pull out your core message that makes you a NO BRAINER for your ideal clients.
I care about what you want & I’m never gonna pressure you to do/say something you’re not comfortable with. I care deeply, VALUE your input, & that’s how you’re gonna end up with copy that will blow you away.
I am blown away. I had high hopes after our call, I could tell you had a very sharp intuition and I felt energized the rest of the day knowing the work was in good hands…but even then, I was not expecting this level of talent. Seriously, wow.
You created this beautiful poetic balance of emotional and informational copy that still feels easily digestible and logically organized. I know my clients will love this and feel so seen already just reading the website…you really nailed this. I love where you chose to simplify, elaborate, combine and/or move sections from the existing website-I think your intuition was spot on.
A lot of times when I get on discovery calls I hear:
“I don’t want to use AI to write my website copy.”
Great! Because the internet is drowning in mediocre copy and reading it is painfully boring, repetitive + unoriginal – not to mention we can do so much better!
(AND IT’S ONLY GONNA GET WORSE AS IT CANNIBALIZES ITSELF. YES, IT’S A REAL THING, GOOGLE IT)
It can be a good tool, but it is not meant to replace strategic + creative work. It shouldn’t be the first thing clients see when they land on your site to vet you, either. People always talk about “AI tells” because they can tell (AI sounds like AI). It doesn’t know how to actively listen or make something “more conversational” because it’s never sat at a table with friends to discuss wins + fears, highs + lows. It doesn’t dream or feel, it’s simply trained with patterns and codes.
So, how will *I* approach your copy?
Less is more
(impact > output)
Lean into your unique
human differentiators
Weave your core values into your website
Imperfection > AI-polished nothingness
clear + supportive language that meets your audience where they’re at
Trust me, you are different
From the dozens of other founders who do what you do, so your website should be different too
(especially because your prospective client is comparing you to them, just like you’re doing to me and other copywriters).
If you don’t know the best way to articulate it, that’s literally my job!
Things I’ll gladly yap about
“SEEING THE 'FIRST' AND ONLY DRAFT (BECAUSE SHE NAILED IT, DUH) WAS ... WOW! I WAS BLOWN AWAY. IT WAS THE BEST INVESTMENT I'VE MADE”
“As someone who had never worked with a copywriter before, she made it so easy and comfortable. My website is even MORE AMAZING thanks to the fantastic copy she did. It was the most AMAZING experience! I am beyond happy with how the website copy came out. Seeing the 'first' and ONLY draft (because she nailed it, duh) was... wow! I was blown away. It was the best investment I've made aside from the actual website. Becca is the QUEEN of Copy! Truly the experience and the result is top notch.”
– Ari Z.
Your business needs language that reflects who you are and helps the right people recognize that immediately.
That’s what I write for you.
