Website Copywriting Services for Service Businesses
Just like you’re comparing me to other copywriters right now…
Your potential clients are comparing you to others. Original, strategic copy is what makes someone stop scrolling, stop comparing, and say, “this is the one.”
Here’s how we can work together:
Signature VIP Day
Take a peek:
1 VIP Day
→ DELIVERABLES:
Up to 4 pages OR one major asset (sales page)
→ WHAT THAT ACTUALLY INCLUDES:
Website example:
- Home
- About
- Services
- Contact
- or 1 full sales page
- or an 8-part email sequence
→ TIMELINE:
1 full day of writing + unlimited edits starting as soon as the next day
→ BEST FOR:
Smaller website (up to 4 pages)
$3000
2 VIP Day
→ DELIVERABLES:
Up to 8 website pages OR a sales page + launch emails
→ WHAT THAT ACTUALLY INCLUDES:
Website example:
- Home
- About
- 3-4 Services Pages
- Contact
- FAQ / Process
- or 1 full sales page and 8 launch emails
→ TIMELINE:
2 full days of writing + unlimited edits starting as soon as the next day
→ BEST FOR:
Larger websites (5 - 8 pages)
$5500 ($500 savings)
For one VIP Day, payment plans start at $500/month for 6 months.
VIP Day + Photoshoot Add-On
If you’re upgrading your website copy but still using photos from three brands ago… this is for you. Powered by WorkPlay Branding, this add-on pairs your copy with intentional, brand-aligned visuals, so your site finally looks as good as it reads.
INCLUDES:
60-minute creative direction call with our visual strategy team
One full-day photo or video shoot (10AM–5PM)
A certified WorkPlay creator in your city
Batch-edited, brand-aligned gallery
Commercial usage rights for all deliverables
Timeline
Approximately 3 weeks after booking
Add-On Investment: $2,000 + VIP Day Price
SEO Add-on
SEO for 5 website pages, all meticulously researched
Keyword research using industry-leading SEO tools
Primary and secondary keywords
Title tags, meta descriptions, and optimized URLs for each page
Sent to your website designer to implement on the backend of the website
Investment: $600
Additional option to implement on the platform you use (WordPress, Squarespace, ShowIt, Webflow, etc.) for $850
Website Copy
(Project-Based)
Most clients choose a VIP Day so we can handle their website copy in one focused sprint. That said, not everyone wants to work that way, and that’s okay. If you prefer a more traditional project format, we can absolutely do that.
This option is also available if you need to add a page later on as your business grows or new services roll out after a VIP Day.
Investment: $1000 per page
Sales Page Copywriting
I write sales pages that clarify your positioning, speak directly to the right buyer, and remove the friction that keeps people from clicking buy.
Includes:
One full-length sales page with clear positioning
Objection handling woven in naturally throughout
Strategic CTAs
Offer breakdowns + module descriptions that make value obvious
Two rounds of refinements
Investment: $2,500
Email Copywriting Services
I write emails that sound like you, reinforce your positioning, and move readers toward a clear next step.
These are typically used for launch emails, welcome or onboarding sequences, and nurture sequences. But really, I can write anything!
Options:
4 EMAIL SET:
$900
6 EMAIL SEQUENCE:
$1,200
10 EMAILS:
$1,800
Power Hour
Send me one page of your fully written copy (500 words MAX). We will discuss for up to 60 minutes on a call, then I will spend an hour solo revamping + editing your copy based on our discussion.
Investment: $397
Add $350 per additional website/offer page of 500 words.
One round of edits included.
Example: If you need your home, about, and one services page edited, the investment is $1097.
Copy + Messaging Audit
I review one core asset (one website page, sales page, or email sequence) and tell you what’s working or what I’d change if this were my business.
You’ll get:
→ A Loom walkthrough of your copy from an expert website content copywriter (me!!)
→ Written notes with prioritized fixes (and whether I’d recommend a full rewrite or not)
This is the easiest way to gauge your messaging before committing to a larger project.
Investment: $150
Ready when you are.
To get started with one of my sales, email, or website copywriting packages, use the contact form and tell me what you’re thinking through. I’ll let you know what makes the most sense.