Introducing...
Your whole Black Friday launch, already written. Fill in the blanks, schedule it, done.
cart opens November 11 at 10am EST
$77 on the waitlist · $97 after
JOIN THE WAITLIST →
Now it's November. And every time you sit down to work on it you:
Black Friday has the potential to bring in thousands of dollars to your business. Don't let comparisonitis of other big launches make you feel like that isn't epic.
This year, I'm taking my own advice.
I've been getting in my own way selling digital products for years.
I'd make the product, write and design the sales page, write emails in a Google Doc and then never launch. Call it the 90-Percent-Done Syndrome, but I decided this year that I was putting an end to it — and this is proof.
The not-so-funny part? I write launch copy for clients. People pay me thousands to do this for them. I just couldn't do it for me.
I turned 9 years of client launches into fill-in-the-blank templates. Now I don't start from scratch, and you won't either. I don't want you to lose another launch season the way I did.
JOIN THE WAITLIST →Fill in the blanks, schedule it, done.
You'll have your first launch email written in 15 minutes. By the end of the weekend, your whole launch is ready to go.
No copywriting skills required. Just your offer and a cup of coffee ☕
I write launch copy for coaches and course creators. Clients pay me $5,000 to write a launch like this.
This kit is what I'd write for you, without the $5,000 price tag. You just fill in the details only you know.
The Black Friday Copy Kit
Self-guided — nothing to watch, no calls to schedule. Open it, fill it in, launch on your own time.
Add your screenshots — find id="img-laptop" + id="img-phone" in the code
7 launch emails, ready to fill in.
Your whole Black Friday sequence, in the order you send them. Each email comes with [NUMBER] subject line options written to get opened in a crowded inbox.
The sales page copy template.
My Plug n Play layout, Black Friday edition. Opens with your story, spreads the info out so readers don't get lost, and highlights every spot you fill in. (Copy only — design not included.)
Social media hooks + captions.
[NUMBER] hooks + [NUMBER] captions to warm people up before your sale and keep it in front of them while it's live.
The Black Friday pricing calculator.
Type in your goal, your regular price and your discount. It tells you exactly how many sales you need so you can choose a discount with confidence.
The launch checklist.
Every step from "pick my offer" to "send the last call," in order, so nothing slips.
Canva course mockups.
Drop in your screenshots and your offer looks polished on your sales page, in emails and on social.
Write it yourself
Hire me
Done By Friday ← you are here
Under $100 for the same launch copy I charge $5,000 to write. That's a no-brainer.
JOIN THE WAITLIST →— Reed G. · $21K launch in one week
Replace with your real screenshot from Reed G.
You don't need anything fancy — these templates are all in Google Docs. Here's what you need:
If you can copy and paste, you can do this.
$77
$97 after the waitlist closes
Waitlist priceBlack Friday is November 27. Grab it now so you have time to use it. 😉
JOIN THE WAITLIST — $77 →You've already done the hard part.
The only thing between you and your Black Friday launch is the copy. I spent years letting that stop me. You don't have to.
Grab the kit, block off this weekend, and fill in the blanks. By Black Friday, your emails are scheduled, your sales page is live and your offer is out in the world.
I'M IN. LET'S GET IT DONE BY FRIDAY →P.S. Skimmed to the bottom? Done By Friday gives you 7 launch emails with subject lines, a sales page copy template, social hooks and captions, a pricing calculator, a launch checklist and Canva mockups as a bonus. It's $77 on the waitlist, $97 after. Hiring me to write it would be $5,000.
