American Lamb Board
Case Study:
American Lamb Table print cookbook
Lamb has a reputation problem in America. Some people still think it's gamey or strictly a special-occasion protein, aka something you order at a nice restaurant but never cook at home. The American Lamb Board exists to change that, and they needed copy for their newest cookbook.
I wrote the copy for the American Lamb Table cookbook, a recipe collection designed to make American lamb feel approachable, versatile, and genuinely crave-worthy for everyday cooks.
The copy needed to speak to home cooks without talking down to them, with enough personality to make you want to cook the recipes before you've even finished reading the page.
