Sarah Baldwin
Case Study:
WEBSITE COPY / SALES PAGE COPY / EMAIL FUNNELS - MULTI-PROJECT
How to Find a Copywriter Who Understands Your Voice
Sarah came to me from a referral after struggling to find a copywriter who “gets” her voice. She’d been using different copywriters for three years to help her launch her signature programs, and none of them nailed it in the way she hoped.
“To me, finding a copywriter is perhaps one of the most challenging positions to fill. I have worked with so many over the years and none of them worked out until I met Becca, who was referred to me. She is the first person who was not only a wildly talented writer she also was able to write in my voice immediately upon working together.”
Sarah’s work is rooted in neuroscience, and since her audience was constantly growing and evolving, her messaging needed to be presented in a way that felt digestible, relatable, and understandable to her audience, whether they signed up for her list yesterday or had been there for years.
When she first reached out to me in December of 2022, she had five launches planned for 2023, starting in January. Sarah was open to refreshing her existing copy or starting from scratch. She just wanted someone who could land her voice and understand the topic.
Now, I don’t know much about neuroscience, which in my mind, is part of what made me SUCH a good fit. I always say that if I don’t understand something/have questions, your audience will too.
“Becca is amazing and wonderful to work with. She was able to quickly land our voice and is so gifted in copywriting, she’s incredibly generous with her edits and time and really gets my work, which is very hard to find! The work I do is based in neuroscience and incredibly complex and she was able to understand it fully and present it to our readers in a way that is digestible, relatable and welcoming.”
Sarah enrolled an ADDITIONAL 200+ people with my copy (from 246 to 450!)
You can absolutely love something, but of course you also want it to perform! Sarah’s copy did that.
She saw higher open rates and click-through rates in her launches because of our work together. Her September 2022 launch enrolled 246, and her January 2023 launch, which I worked on, enrolled 450 students.
“Becca cares deeply and puts so much of her time and heart into the work. Not only that, but our open rates and click rates went up because of our work with her. Our last launch NYNS had higher click rates and open rates because of Becca’s help!”
One project turned into a long-term collaboration
Since working together on the first launch in 2023, we have done multiple other launches, refining the email copy each time based on performance. We have also written newsletters, sales pages, and website copy. See here.