Rachel Bond: Wedding Photographer
Case Study:
WEBSITE COPY, POWER HOUR X3
Rachel has a kickass brand
(seriously, I panicked for a sec when she reached out because it’s SO cool & I was like “how am I going to make this cooler” but I pulled it off… read on!)
Rachel has a strong vision, a passion for nostalgia, and a unique brand personality that makes her stand out. But when it came to actually writing her website copy?
Rachel said: “I have lots of ideas but have a hard time articulating them lol. I knew I needed a pro to put my thoughts/feelings in words.”
She was looking at me to refine her messaging without losing its edge. She felt her “before” was a little too edgy and “sharp” for some people, and she wanted to refine her message to attract higher-end clients who truly value her art.
“I feel like my copy before was a little harsh and potentially alienating some people I would have enjoyed working with. I wanted to speak to those who value film, experience, nostalgia, and storytelling, and I think the new copy we worked on will help me gain more of those clients.”
Instead of rewriting everything from scratch, we ~refined~ it.
Rachel said, “I feel like this new brand isn’t too far off from my old one, but is far more refined and elevated, which is exactly what I wanted. I know this will help bring in more high-end/upscale clients who value the same things I do.”
“I love it! I really wanted to keep my edginess but refine my copy just a tad to be a little more modern and nostalgic. I think we really nailed that!”
If you love your brand but feel like your copy isn’t quite landing the way it should, let’s change that in my BRAND NEW OFFER: The Power Hour.
